History of the Winery and Resort
of el cielo

Gustavo Ortega Joaquín, founder of El Cielo winery and resort, was born in Mérida, Yucatán. His maternal great-grandparents settled on Cozumel Island from the early years of the 20th century. Don Pedro Joaquín Musa, originally from Lebanon, was an enterprising man. Along with his sons, Aurelio, Miguel (Gustavo’s grandfather), and Nassim, they were pioneers in the commerce and tourism of the island. Gustavo, like his brothers, was instilled with the family’s entrepreneurial legacy.

Cellar of El Cielo and growing vines in Baja California Vineyards

For 25 years, Gustavo developed professionally as an entrepreneur and public servant, in addition to pursuing various postgraduate studies. As an entrepreneur, he created the Hacienda San Miguel hotel, opened the Playa Azul and Mr. Sancho’s beach clubs in partnership with his brother Jorge. As a public servant, he served as a Local Deputy, Secretary of Tourism in Quintana Roo, Mayor of Cozumel, Fonatur Delegate in Cancun, and Federal Deputy. In his hotel career, he served as General Manager of the Allegro Resorts Cozumel, Subdirector at the Occidental Grand Bávaro and the Occidental Grand Xcaret hotels. During this time, Gustavo pursued postgraduate studies at Harvard University Extension School, Cornell University Hotel School, and the Anáhuac University of Cancun.

A COMPLETE ENOLOGICAL EXPERIENCE IN THE BAJA CALIFORNIA VINYARDS